Middlesex University London - My Care Academy

My Care Academy, a Knowledge Building Community (KBC), empowers workforce members and service users to exchange talents and skills through a vibrant network of partnerships. This animated video captures the essence of this collaborative spirit.

ASK

I was commissioned to craft an engaging short video that introduces My Care Academy, highlighting its mission, values, and impact.

Approach

To emphasize the human-centred approach and the importance of knowledge at the core of My Care Academy, I employed a minimalistic vector design for the characters, juxtaposed with an abstract visual representation of knowledge.

Design

My design encapsulates the essence of people building knowledge in a digital realm.